The Double-Edged Sword of “Healthy” Fast Food

By Tom Venuto www.BurnTheFat.com What’s on the menu at the big fast food chains lately? Oddly enough, the answer is… “health food!” Even more incongruous, many are marketing their food for weight loss. Healthy weight loss food at Taco Bell and McDonalds? Is this a noble move to be applauded, is it a big corporate money grab, or is it a double edged sword? Remember Jared Fogle, the Subway guy? He lost 245 pounds while eating at Subway regularly. He simply picked the lower calorie menu items.  Seeing an opportunity, the local store owner pitched Subway corporate with an idea. Before long, Jared was the company spokesperson in their nationwide advertising campaigns which became known as The Subway Diet. Sales doubled to 8.2 billion. How much the increase came from the weight loss ads is unknown, but there’s little doubt that using weight loss as a marketing platform was a boon for the sandwich maker. Other fast food chains picked up the weight loss torch where Subway left off. The latest is the Taco Bell Drive through diet, with their own skinny spokesperson: Christine! The ads, which are admittedly conservative, perhaps due to more stringent FTC laws, say Christine lost 54 lbs over 2 years by reducing her calories to 1250 a day, and choosing Taco Bell’s new lower calorie “Fresco” items. These include “7 diet items with 150 to 240 calories and under 9 grams of fat.” For example, there’s a chicken soft taco with only 170 calories and 4 grams of fat. For people who refuse to give up eating at fast food restaurants, this is arguably...

No Pain No Gain: Fitness Myth or Ultimate Fitness Truth?

No Pain No Gain: Fitness Myth or Ultimate Fitness Truth? By Tom Venuto www.BurnTheFat.com No Pain, No Gain. Is this aphorism just a fitness myth and downright bad advice? A lot of people seem to think so. As a bodybuilder with 25 years of training experience and more than two dozen trophies on my shelf, I have another perspective to offer you. Success with your body and in every area of your life is all about stepping outside of your comfort zone and that means embracing pain. To reach high levels of physical and personal success you must approach your training, and your entire life, as an endeavor in constant growth. The ultimate truth is, you are either moving forward or moving backward; growing or dying. There’s no such thing as comfortably maintaining. To grow, you must step above past achievements; beyond your perceived boundaries and limits. That means stepping out of the known, into the unknown; out of the familiar and into the unfamiliar; out of the comfortable into the uncomfortable. You must get out of your comfort zone. The Late Cavett Robert, who was founder of the National Speakers Association, said something I’ll never forget: “Most people are running around their whole lives with their umbilical cords in their hands and they’re looking for some place to plug it back in.” Most people are scared of the unknown. They prefer to stay in that womb of comfort. When the going gets tough; when the effort gets painful, when the work gets hard, they always pull back into safety. But the extraordinary people do the opposite. They know...